Winning Slogans - Apple Competitions
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| Sainsbury's - English Cox Apples Competition |
| First Prize | Balloon Flight,Wimbledon Tickets, Health Spa Break | Second Prize |
| Slogan introduction | Real English Cox taste English to the core because… |
| Winner | Cox mature at leisure, producing taste to treasure : Pure eating pleasure. |
| Runners Up | Crisp, juicy, tasty nutrition, English Cox, a great tradition. |
| Deliciously crisp from orchard to table, Quality's assured with the Cox's label. |
| Deliciously crisp, never picked in haste, English Cox's have impeccable taste. |
| Enjoy the Natural Goodness of our Lusciously Irresistible Succulent Harvest - pick Cox. |
| Flavoursome, plump, crisp and juicy, every sized Cox is an English beauty. |
| Taking time to reach their prime, Cox's "pip" others for taste sublime. |
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| Sainsbury's - USA Empire Apple Competition |
| First Prize | 2 X New York Weekend | Second Prize |
| Slogan introduction | Sainsbury's/USA Empire apples are the perfect choice because… |
| Winner | From Britains finest shop, Americas finest crop. |
| Others aren't 'Apache' on these new American redskins |
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| Sainsbury's - Enza Competition |
| First Prize | 20 X Mountain Bikes | Second Prize | 10 X Gas Barbecue |
| Slogan introduction | Enza New Zealand Braeburn Apples taste sensational because… |
| Winner | ‘A’ levels, Ooo levels, whatever the test, teacher knows that Braeburn’s best. |
| After ripening in the sunshine - they reign. |
| Always delicious, maintaining tyred inners, to ‘summit up’ they are refreshing winners. |
| An Enza senza summer sational right to the core. |
| 29 December 2004 | Page 2 of 23 |
2000 Dot Comper - for Winning Slogans